by
Tarek K. A. HamidTarek K. A. Hamid
* Book is written in engaging, lively, accesible style yet manages to convey a great deal of information about the “basic science” of weight loss at a level suitable for professionals or educated lay readers.
• Book is particularly appropriate for schools and businesses (structured environments that are well suited and motivated to leverage prevention models to contain escalating health costs) and public policy organizations (seeking to move beyond the bankrupt mass-communications model of prevention to a customized knowledge restructuring model).
• The book’s novel approach to addressing the obesity problem, should also appeal to health care professionals and the diet/weight-loss industry.
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