Research Methods in Health Promotion, 2nd Edition

by Laura F. Salazar, Richard A. Crosby, Ralph J. DiClemente

The bestselling textbook to understanding health research,updated and expanded

Research Methods in Health Promotion provides studentsand practitioners with essential knowledge and skills regarding thedesign, implementation, analysis, and interpretation of research inthe field of health promotion. Now in its second edition, thisbestselling textbook has been updated with more recent researchmethodologies and additional information on sampling, participatoryand survey research, and qualitative data analysis. The entireresearch process is covered, with specific points relating to bothqualitative and quantitative research. By breaking the dauntingprocess of research into simple and well-defined steps, thisuser-friendly text encourages students to think about research as asequential process and provides explanations that facilitate betterunderstanding of each step in the research process. A separate setof chapters cover the more quantitative methodological areasincluding designs, measurement, sampling, and data analysis indepth, giving readers the understanding they need to apply inpractice.

This book also provides applied chapters that illustrate thepractical aspects of the research process, along with othercritical information including grant writing and scientificwriting.

• Evaluate the ethics, design, analysis, and interpretation ofresearch
• Identify and understand the key components of researchstudies
• Analyze and interpret the results of experimental and surveyresearch designs
• Understand the process of publishing a research report andconstructing a grant proposal

Research Methods in Health Promotion is ideal for bothundergrad and graduate methods courses in health promotion andpublic health.

Product Details