- Includes practical advice on how to scope and scale markets, develop ideas within institutions, create business plans, and identify business partners.
- Written by a team of medical, engineering, and business experts, including executives from the equipment industry.
- Reflects the medical device industry’s increased globalization and focus on value-conscious healthcare.
- Features stories of technological developments that have shaped modern orthopaedic surgery practice.
- Reviews and evaluates emerging technologies, including reasons for success, reasons for failure, and lessons that can be applied to new solutions.
Product Details
- Paperback: 351 pages
- Publisher: LWW; First edition (November 25, 2019)
- Language: English
- ISBN-10: 1496384369
- ISBN-13: 978-1496384362
- Product Dimensions: 5 x 8 inches
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